Persuasiveness of celebrity endorsed advertising and a new model for celebrity endorser selection Journal title: Journal of Asian Business Strategy Authors: Lin Fang , Yanqing Jiang Subject(s):
CELEBRITY ENDORSEMENT AND BUYING BEHAVIOR: A STUDY OF PANJAB UNIVERSITY STUDENTS Journal title: International journal of research -GRANTHAALAYAH Authors: Subject(s):
The Impact of Celebrity Endorsement on Consumer Buying Behavior Journal title: Advances in Social Sciences Research Journal Authors: Humaira Mansoor Malik, Muhammad Mehtab Qureshi Subject(s):
ANALYSIS OF CELEBRITY ENDORSEMENT INFLUENCE ON PURCHASE INTEREST: THE CASE STUDY OF A SKINCARE PRODUCT Journal title: The EUrASEANs: journal on global socio-economic dynamics Authors: Putu Nina Madiawati, Mahir Pradana, Luthfiany Alrasyid Subject(s):
ANALISIS PENGARUH IKLAN, CELEBRITY ENDORSER DAN CITRA MEREK TERHADAP MINAT BELI WARDAH KOSMETIK Journal title: Jurnal Ekobis Dewantara Authors: Arifa Qonita Subject(s): Management, Business, Finance
Pengaruh Atribut Produk, Celebrity Endorser dan Word Of Mouth terhadap Keputusan Pembelian produk Kosmetik Wardah Journal title: Jurnal Ekobis Dewantara Authors: Annisa Putriani Subject(s): Management, Business, Finance
The Impact of Online Customer Reviews, E-Service Quality, Celebrity Endorsement and Tagline on Purchasing Decisions Journal title: International Journal of Multidisciplinary Research and Analysis Authors: Tri Septin Muji Rahayu, Fita Rizki, M Agung Mifftahuddin, Hengky Widhiandono Subject(s): Biological Sciences, Economics, Education, Engineering, Mathematics, Social Sciences, Technological Change, Health science
Indicators to Measure the Influence of Celebrity Personality and Humor Ads on Consumer Purchasing Intentions Journal title: International Journal of Current Science Research and Review Authors: Zulfa Hazimah, Indrawati ., Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary
The Influence of Celebrity Endorser Credibility on Purchase Intention Mediated By Brand Love and BGBC Journal title: International Journal of Multidisciplinary Research and Analysis Authors: Andri Catur Trissetianto, Mas Wahyu Wibowo Subject(s): Biological Sciences, Economics, Education, Engineering, Mathematics, Social Sciences, Technological Change, Health science